|
|
|
| |
  |
| TESTIMONIALS
iMotions started 2009 signing 2 major Fast Moving Consumer Goods clients in the packaged goods industries.
We are excited about testing with Emotion Tool on behalf of all our European markets. The tests that we have carried out so far have generated great insight and value to us. In order to optimize our decision processes we are testing the use of Emotion Tool in the entire product cycle - from start of the packaging design to the end of shelf placement. Allan Sørensen, Commercial Development, Cadbury, Denmark
|
|
|  |
| PRESS
“Software tries to make emotional connection”
Boston Globe Newspaper, April 5, 2009
"At a moment when politicians, economists, and executives are wondering what might persuade American consumers to start spending again, a small start-up company called iMotions is putting forward a technological solution."
Click here to read the entire article.
|
|
|  |
| IMOTIONS IN PROGRESS
iMotions exhibited at the ARF Trade Show and Conference in New York this April. A huge interest was shown in the NEW Release of Emotion Tool by major consumer goods companies as well as marketing research companies. iMotions was honored to receive a visit by James P. Cain, former US Ambassador to Denmark 2006-2009. James P. Cain knows iMotions well from his Ambassador years in Denmark, as a matter of fact he announced iMotions as the American Chamber of Commerce Entrepreneurship Winner in 2007. Click ARF to read more about the tradeshow.
Click Entrepreneurship Winner to watch an exciting video clip from the award event.
|
|
|  |
| FEATURE OVERVIEW
Emotion Tool 2.2 was released on April 1, 2009. Some of the new features are:
Pre-Defined Highlight
You already know an area of the image that you want to see results for. Highlight it already when you are setting up the study! Saves time when you are testing in several locations.
LIVE Calibration
You can follow the calibration LIVE and see if respondents miss any calibration points.
Gaze Replay
NEW features within Gaze Replay: exportation, speed control, and fixation points. Hence, you will be able to see any given respondent’s duration and hit time on any fixation point. Click Gaze to view. AND there are more features!
Would you like to know more? Please contact: Email: info@imotionsglobal.com
|
|
|  |
| NOTE FROM THE SALES DIRECTOR - INTERNATIONAL SALES
I would like to draw your attention to a document describing how Emotion Tool actually measures what goes on behind the so-called “Curtains of Consciousness” – and more importantly, the document also tells about the Proof of Concept.
In short the document explains how Emotion Tool delivers real value in 3 different phases - in early Product Innovation, in Marketing & Communication as well as in the Retail.
The document can be found here: http://imotions.eu/EmotionTool_at_a_Glance.pdf At iMotions we strive to change the world by measuring the Emotional Response through the eyes. However, only one person, The Little Prince, might never be truly convinced of the outstanding capabilities of Emotion Tool, as he claims that “anything essential is invisible to the eyes, one sees clearly only with the heart” :-)
(Source: The Little Prince by Antoine de Saint Exupéry). Sincerely,
Gunnar Liberoth, Sales Director - International Sales |
|
|
|  |
|
|
|
 | | |
