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| IMOTIONS PROGRESS
iMotions ended 2008 signing 3 major Fast Moving Consumer Goods clients in the packaged goods and retail industries.
“What people see and what they say are not always the same. At our company, understanding consumer behavior is critical to improve consumers’ lives and central to our business success. Eye tracking is an increasingly important tool in our toolbox. iMotions Emotion Tool® is facilitating eye tracking research and helping us to more efficiently meet our objectives. iMotions has produced a highly intuitive and flexible product that facilitates experimental design and reporting. Their highly skilled software team is reactive to customer needs and continually innovating in this space”. FMCG Fortune 500 Corporation
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| CASE STUDY
DBM Consultants makes extraordinary Emotion Tool® validation study.
“Using the Emotion Tool® data and cognitive responses, we were able to develop a model to predict sales of greeting cards that closely matched actual sales results 8 out of 10 times”.
Click here to see the full article
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| FEATURE OVERVIEW
With Emotion Tool® it is easy & fast to measure your branding.
Click here to find out
With Emotion Tool® you can see live how your target group decodes your packaging & advertisement.
Click here to find out |
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| AWARDS
iMotions’ wins ESOMAR’s Exhibitor Award Excellence Price.
(Montreal, Canada, Sept 22, 2008)
Click here to read more |
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